The next logical step was to put up a winery and start producing wines from our own estate grown
grapes. However, the project got delayed for several years because of the reluctance of bankers
to finance it. They never thought the winery project would succeed in a country like India as wine drinking
had never been part of Indian culture. Besides, most of them thought that the chief promoter of the project
was too old to undertake a project like this. As a result, even though we were the pioneers, others moved ahead
of us while we had to remain content for few more years in just supplying grapes to other wineries. We lost the most
valuable years of our life.
After several years of persistence, however, we finally succeeded in obtaining finance from a very dynamic,
forward looking private bank for setting up our winery project. At this juncture, the financial participation of
our two NRI daughters in our winery project also helped us in putting up this project on a sound footing. At our request,
they joined the board of directors.
Two years later, we were also fortunate in receiving a small amount of interest free venture capital from Small Farmers.
Agri-Business Consortium. This enabled us not only to upgrade our winery but also, helped us in setting up our marketing network.